How Does Google Rank Content?
Wouldn’t it be nice to know EXACTLY how Google ranks content?
Google is CONSTANTLY revising and refining its ranking procedures. Luckily, there are some basic principles that have always been important and remain so today.
The core of what Google wants to see is content that's relevant to your customers' search queries. Google optimizes for customer experience, so they find what they're looking for and click through to your website. First and foremost, Google looks at the relevance of a piece of content to a searcher's query and what is best for that searcher. The more relevant your content is the better your chance of ranking.
But SEO isn't just about keywords - it's also about making sure Google can easily crawl and index your website so that users can find your content. You can do several things to make sure Google has an easy time finding and ranking your website, including using the correct SEO tags, optimizing your images, and creating quality backlinks.
SEO is constantly evolving. Make sure to stay up to date with the latest trends and changes, at least enough to be an informed consumer of professional services.
You already have more than enough to do, running your business and providing your products or services. But it’s a good idea to have a basic idea of what this is all about, so you can evaluate professional companies and discuss the work.
In the meantime, one big step towards gaining search engine rank is to regularly create new content that provides value for your audience.
Contact us today if you would like a free SEO website analysis that will show you where your site ranks for the most important SEO factors.
