How The Small Business Owner Can Cut Through The Daily Blizzard of Nonsense Marketing and Sales
… and form genuine, mutually beneficial relationships with prospective customers and customers.
What do YOU think of the marketing and sales you encounter every day? Well, most people regard most marketing and sales to be intrusive, dishonest, manipulative, and full of outright lies.
Additionally, the sheer number of advertising messages that each of us receives every day has exploded in the last decades, making it even more challenging to get anyone’s attention.
Finally, we’ve seen a dramatic increase in the cost of marketing, e.g., for Google or Facebook ads.
How can a small business owner possibly reach people economically AND effectively in that environment?
Cutting Through The Blizzard
You offer something you believe in… products or services of genuine value. But success cannot be determined merely by having an excellent product or service. More than ever, it’s about the quality of RELATIONSHIPS we have with our clients.
The most powerful way to cut through the cynicism is to build genuine, positive relationships. People want connection. They want to receive positive regard and respect. And they don’t want just information; they want expert, empathetic guidance.
Genuinely connecting with people is perhaps the single most potent factor in promoting a small business. A relationship built with truthfulness and ethics builds trust. Imagine having a client who TRUSTS you and considers you a helpful friend rather than a customer who is only purchasing from you because your business happens to be convenient. Wouldn’t that be more satisfying? Wouldn’t that make your business much stronger?
Are you looking for something different?
Maybe you have been spending too much money for too few results. Authentic, empathetic marketing can dramatically reduce your marketing budget and increase your sales and satisfaction.
When marketing from the heart, you create a genuine human sharing with your clients that nourishes long-term, mutually beneficial relationships.
You communicate — ethically, passionately, and profoundly — the special and unique benefits you offer your clients. You treat each person with positive regard, interest, and the respect they deserve. This is, of course, easiest in person. But you can take this attitude and framework into every aspect of your marketing, even on the Web.
“But everyone can do that,” you may say. But, sadly, most never will. If you do, you can gain a special place in the business world… and the regard of your clients.
Contact us today if you would like a free SEO website analysis that will show you where your site ranks for the most important SEO factors.
