Why a “WEBSITE ANALYSIS REPORT” is Critical for Your Online Marketing Success
No doubt about it, online marketing has gotten very competitive and complex. So what should you focus on? With a wealth of software tools, channels, apps, methods, and ideas you could focus on, I'm going to boil it down for you. In this article, we'll look at what is still the center of most businesses' online marketing... their website.
With your website, there are, ultimately, just two things you need to do — yeh, just two. 🙂
1. Attract potential customers
2. Sell your product or service
Okay, you say, "That's obvious".
But looking at many (maybe most) websites you'd never know people understood their website's purpose is to SELL.
You can also attract potential customers with ads, social media campaigns, quizzes, and lead captures. But if someone is looking for you or your type of products or services, most people are going to make a beeline to Google.
And if they want to buy from you, it’s probably going to be on your website. So, it's pretty mission-critical for your business to make sure your website is optimized to attract visitors and positions your products/services as a solution to their problem.
A WEBSITE ANALYSIS CAN TELL YOU A LOT ABOUT THOSE TWO CRITICAL FACTORS... attracting visitors and selling your product/service.
One of the things a website analysis will illuminate for you is how well your Search Engine Entries are operating.
Search Engine entries serve two purposes:
1. To gain search engine rank, so you are visible to searchers
2. To inspire people to click through to your site.
Here are some real-life (I'm not even kidding) examples of search engine entries for professional websites. Do these inspire you to click through?
• VLAND™ Online Store - Free Shipping Most Countries
If you were looking for Lexus parts, would you click on this? Do you think this could rank highly for Lexus parts?
• Shop Clothes Dress - REVOLVE® Official Site - REVOLVE.com
Does this give you the impression of a quality, professional company?
• Yammer Adoption
Are you inspired to spend money or even waste one more minute checking these companies out?
Could those search engine entries be more informative, inspiring, and likely to get someone to click through to the website? You bet they could!
That's just one part of what an analysis addresses.
The Three Essential Things a Website Analysis and Effectiveness Report will tell you... 1. Factors affecting your search engine rank.
2. The ability of your search engine entries to attract people to your website.
3. The ability of your website to educate, inspire and ethically persuade people to buy your products or services.
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Bottom line: In business, you can’t “have” a website… that is, just park it and expect your company to keep getting stronger.
You need to be looking at ongoing improvement in all areas of your online marketing.
For EVERY website we have checked in over twenty years, substantial to dramatic improvement has been possible. Literally EVERY time, without even a single exception.
How can this possibly be so?
It’s because most website budgets are spent on designing, building, and programming the site. Not on MARKETING or SALES.
BUT DESIGN AND TECHNOLOGY should just SUPPORT what really matters… your marketing and sales messaging.
More time and effort needs to be put into what you are saying to people. Although it is free, the analysis will give you concrete, actionable ideas you can immediately implement to improve your website's marketing and its sales effectiveness.
Contact us today if you would like a free website analysis, as a "free sample" way to get to know us and see if we might be able to help you strengthen your online marketing and sales.
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