What Does an SEO Professional Do?

Graphic asking what does an SEO professional do.

SEO professionals ensure that a site is maximally accessible to a search engine and improve searchers' chances to find it.

SEO experts may have skills in many overlapping areas such as web development, marketing, and programming. SEO professionals must keep updated with the latest trends and changes to search engine algorithms.

SEO is an ever-evolving field, so SEO professionals need to stay updated on the latest changes and updates to search engine algorithms. SEO specialists use various techniques to improve a website's visibility, including on-page optimization, link building, and social media engagement. SEO professionals also use tools such as Google Analytics to track website traffic and measure the success of SEO campaigns.

Online marketing has gone far beyond being a PART of marketing. Today, online marketing is pretty much IS marketing for small businesses, and offline marketing is now the secondary part. For business success, online marketing is critical, and the single most central part of that is your website.  

While social media, email marketing, and ads have risen in importance, the website is still central for most small businesses… and SEO to gain search engine rank is among the most powerful marketing tools available.

Contact us today to learn more about our SEO services and how we can help your business succeed online.


Reach out to us if you would like a free website analysis, as a "free sample" way to get to know us and see if we might be able to help you strengthen your online marketing and sales.

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Search Engine Optimization on Google

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Why Implement SEO... Search Engine Optimization